UNICAS- Crypto Financial Bank
Year
2024
Services
Software Design,
Product Design
Intro
Unicas is the World's first crypto financial institutional with physical locations that provide crypto-friendly savings account, loans against crypto, and Unicard to the customers to enable a crypto revolution in India
Process
Context
UNICAS has been at the forefront of integrating financial services with the world of crypto assets in India since 2021. They are committed to simplifying the crypto investment process, eliminating complexities, and ensuring a user-friendly experience. Through innovation and a deep understanding of the evolving crypto landscape, they strive to set new standards, contributing significantly to the transformation of crypto investment into a more accessible and inclusive experience.
Challenge
Problem statement
To create a user-friendly experience for users who may be new to the world of crypto finance. This includes creating clear and concise messaging, intuitive navigation, and easy-to-use interfaces.
Research
    Market Analysis: Study the cryptocurrency market trends, prices, and trading volumes. Understand the current state of the market, popular cryptocurrencies, and market leaders.

    User Research: Identify your target audience: institutional investors, individual traders, or beginners. Conduct surveys, interviews, or focus groups to understand their needs, pain points, and expectations from a crypto finance website.

    Competitor Analysis: Analyze existing crypto finance websites (e.g., Nexo, Binance, Cap Market Cap) to understand their features, design patterns, and user experiences.

    Crypto Finance Industry Insights: Study the latest developments, news, and trends in the crypto finance industry. This will help you understand the regulatory landscape, security concerns, and best practices.

      Design Principles: Familiarize yourself with design principles for fintech and cryptocurrency applications, such as simplicity, security, and transparency.
Dashboard Screens
Result
In the end, the results turned out to be pretty satisfying to the client.
Later my team and I conducted a usability test interview and involved the client and users regarding issues or changes to be resolved.