Year
2024
Services
Software Design,
Product Design
Product Design
Intro
Unicas is the World's first crypto financial institutional with physical locations that provide crypto-friendly savings account, loans against crypto, and Unicard to the customers to enable a crypto revolution in India
Process
Context
UNICAS has been at the forefront of integrating financial services with the world of crypto assets in India since 2021. They are committed to simplifying the crypto investment process, eliminating complexities, and ensuring a user-friendly experience. Through innovation and a deep understanding of the evolving crypto landscape, they strive to set new standards, contributing significantly to the transformation of crypto investment into a more accessible and inclusive experience.
Challenge
- Developing a robust and secure platform that can handle high volumes of traffic and transactions.
- Integrating with various blockchain networks, wallets, and exchanges to facilitate seamless transactions.
- Ensuring scalability and performance to meet the demands of a rapidly growing user base.
- Implementing advanced security measures to protect user data and prevent cyber attacks.
- Developing a user-friendly interface that is accessible to a broad range of users, including those with limited technical expertise.
Problem statement
To create a user-friendly experience for users who may be new to the world of crypto finance. This includes creating clear and concise messaging, intuitive navigation, and easy-to-use interfaces.
Research
Dashboard Screens
Result
Later my team and I conducted a usability test interview and involved the client and users regarding issues or changes to be resolved.
More Work
The registry is an e-commerce platform that offers a wide range of products, including fashion, technology, home decor, and gourmet treats. The website is designed to provide an exceptional shopping experience for customers, regardless of their interests.
Market Analysis: Study the cryptocurrency market trends, prices, and trading volumes. Understand the current state of the market, popular cryptocurrencies, and market leaders.
User Research: Identify your target audience: institutional investors, individual traders, or beginners. Conduct surveys, interviews, or focus groups to understand their needs, pain points, and expectations from a crypto finance website.
Competitor Analysis: Analyze existing crypto finance websites (e.g., Nexo, Binance, Cap Market Cap) to understand their features, design patterns, and user experiences.
Crypto Finance Industry Insights: Study the latest developments, news, and trends in the crypto finance industry. This will help you understand the regulatory landscape, security concerns, and best practices.
Design Principles: Familiarize yourself with design principles for fintech and cryptocurrency applications, such as simplicity, security, and transparency.